Go Tokyo
Bridging cultures through web design.
The Western version of Tokyo's official tourism website.
ClientGo Tokyo, Tokyo Metropolitan Government
ServicesUX, UI, branding, web design
CategoryDigital
Two design cultures, one site.
Japanese and Western web design carry very different expectations.
We blended both, creating a website that appeals to Western sensibilities while keeping the essence of Go Tokyo's identity, adapting UX principles, UI elements and branding for a global audience.
01
Adapted for the West.
Navigation and layout rethought for international visitors.
02
Culturally empathetic.
Visually appealing and easy to use for a diverse audience.
03
A continuing partnership.
The project led to work on multiple websites.
Geography is an opportunity.
We have worked with companies in Australia, Japan, Brazil, the UK and Indonesia.
Our team is based across the globe, so our designs are globally aware and locally relevant.
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