Rufus & Coco
A conversion-centric e-commerce experience.
A data-driven redesign of a leading pet brand's online store.
ClientRufus & Coco
ServicesUX research, UI design, custom Shopify theme
CategoryDigital
Led by the data.
We set out to lift Rufus & Coco's website conversion rates.
A heatmap tool showed where people clicked, scrolled and paused. Combined with a year of data, it pointed to the key areas to improve.
01
A custom Shopify theme.
Built from scratch to simplify the shopping journey.
02
Seamless on mobile.
An intuitive experience for a diverse customer base.
03
Optimised to convert.
Every page reshaped around the user journey.
Designed to sell.
Visually appealing and strategically optimised.
Heatmaps show where users click, move and scroll, so design decisions are driven by real behaviour.
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360 Degree Agency
Translating a well-rounded brand to the digital space.