WEST 1
Pioneering the power of branding in student travel.
An all-encompassing rebrand for a leading student travel agency.
ClientWEST 1
ServicesRebrand, social campaigns, interiors, stationery, events
CategoryBranding
A brand that matched the reputation.
WEST 1's services were widely acclaimed, but their branding lagged behind.
Operating across Australia, Brazil, Ireland and New Zealand, WEST 1 needed an identity to match its maturity. We revamped their visual identity and communication, from social campaigns to interior design, stationery and event concepts.
01
Metamorphosis in motion.
A butterfly logo symbolising students' transformative journeys.
02
Spaces that feel the part.
The new identity carried into the agency's interiors.
03
Youthful energy.
A dynamic brand that mirrors the dreams of its clients.
Franchises doubled.
The impact of the rebrand was immediate and substantial.
WEST 1 doubled their franchise numbers and introduced Ireland and Canada as new destinations.
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